You just have to love the Mac vs. PC wars that have been going on for some time now. Apple did a pretty good job of downplaying Windows Vista in their campaign. Microsoft apparently failed to respond with a strong counter argument about why to buy a PC. After a few misses like Gates/Seinfeld ads, and the mildly successful I’m a PC campaign, Microsoft changed its promotion strategy and decided to directly attack Macs like they’ve been attacking the PC.
The latest set of ads would attack Macs for their prices, which is, in my humble opinion, the most effective way of downplaying a Mac it tough economic times. The latest campaign would feature ordinary people, who are tasked in buying a computer with certain features in a fixed price range. The catch here is that the buyer would get to keep the computer he or she chooses.
The first ad in the series is Laptop Hunter, which shows Lauren who is tasked to get a 17″ notebook in under $1000. She first tries the Apple Store and finds out that the only Macbook under the $1000 prize tag is only 13″. After that she heads over to Best Buy and is immediately overwhelmed with the range of notebooks available under $1000. After checking a couple of laptops, she decides to buy an HP Pavilion DV7 series notebook, which is 17″ in size and features an AMD Turion X2 RM-72 Dual-Core Mobile Processor, with 4GB of RAM and a 320GB hard drive for only $699 (wow).
Congrats Lauren, for your excellent purchase. I’ll be posting more ads they are rolled out.